Thanks to the generousity and enthusiasm of Karolina Laskowska, for the last few years increasing numbers of us tiny indie lingerie brands have been playing a Secret Santa game. Each year we check who wants to join in (time, enthusiasm and the ability to tweet are relevant), whether we can match everyone up sensibly (niche brands and their owners don't always align neatly in their size availability) and some other really boring stuff (like, is it possible to send something from the USA to the UK as a gift AND for it to be insured?).
Then we start sending out gifts that are surprises. None of the brand owners or designers know what they're going to get. I once got something pastel pink. Believe me, I was very surprised when I liked it!
This year we learnt many things from preparing for this. First off, as in life, minority groups are under-respresented in indy brands, though it would appear we are exclusively women! There are more brands than ever before - some old ones renewing themselves (it's been lovely to chat to Laura from Ell and Cee), others have been around a while but we've never met (hi Sandmaiden!), and I'm especially pleased to welcome Nubian Skin onboard, being as they are probably the fastest growing indie lingerie brand to launch in the last couple of years and they meet a hugely important need. No more pale beige "nude"!
Here's just one of their fabulous photos.
Here's the full list of brands to watch!
Ell And Cee
Who would you love to get a giift from? :)