OK, look. I could pretend that I met this brand at an event or ran across them doing something cool but we all know that the gods-honest truth is I get bored of looking at women all day and wanted an excuse to watch Esquire De Lune do his thing. So I googled "British men's underwear independent brand" and Undercrackers popped up. They're even MADE IN THE UK, which is practically unheard of. Brexit survival pants.
A few hours of standing behind Mr-De-Lune being as small as possibly holding up signs while he jumped about and punched the air and I was starting to wonder if I'd made a mistake, but a) making Anna from Playful look dazed when she met him and b) pictures both say it was totally worth it.
Photographer: Paul Winkler
Studio: Playful Promises
Ridiculous signs: graphic design Guru.gg, construction Joshua Horobin
Undercrackers inestimable mens undies, Kiss Me Deadly Cape.
Everything else models own.
Now if you're a man or buying men's things, Undercrackers won't change you into Esquire de Lune. But if you're a sensible-everyday-superhero, then they are a superior quality choice of underwear to do it in! Plus this week you can score a 25% discount off your order by entering code 25OFF at checkout.
Important question though; Office-Esquire, or Dark-and-Troubled-Esquire?