Sizing
The charts below give a rough guide to our sizing. Please see here for help with measuring yourself for a bra, and here for help with measuring your body.
| Size | Waist (in) | Hips (in) | Waist (cm) | Hips (cm) |
|---|---|---|---|---|
| Small | 24-26 | 34-36 | 61-67 | 87-92 |
| Medium | 27-29 | 37-39 | 69-74 | 94-99 |
| Large | 30-32 | 40-42 | 76-81 | 101-107 |
| Extra Large | 33-35 | 43-45 | 83-89 | 109-114 |
| Band Size | Underbust (in) | Underbust (cm) |
|---|---|---|
| 32 | 27-29 | 69-74 |
| 34 | 29-31 | 74-79 |
| 36 | 31-33 | 79-83 |
| 38 | 33-35 | 83-89 |
For your cup size, measure horizontally around the fullest part of your bust and compare this to your band size. A bust measurement that is 2 inches (5cm) larger than your band size is a B cup, 3 inches (7.5cm) larger a C cup, 4 inches (10cm) larger a D cup and 5 inches (12.5cm) larger is a DD cup.
Our bras are made with stretch fabric, which gives them some flexibility of fit, and you can try going one band size up and one cup size down, or vice versa, if we don’t have your size. However, this doesn't always work, so see if you can find a shop close to you to try styles on. If you order online, be aware that removing the tags may mean a return is refused.
Eagle-eyed customers may have noticed that we've removed all references to UK dress sizes from our size charts. That's because we've found that UK dress sizes vary so wildly, it's frankly rather misleading to have them there at all. If you can't measure yourself, you can always contact us and we'll do our best to help you find your size - the more information you can give us, the better, so please let us know which shops you usually buy your clothes in, and what sizes you take.
Despite the best efforts of the EU, there is no longer much real agreement on what measurements constitute a certain size. This can make life quite difficult, but it allows different brands to cater for different groups of people; you can be the same size at age 18 and age 30, but you’ll probably be a different shape - and that’s assuming you haven’t changed sizes a few times during those years!
Like any other clothing, some lingerie styles will help you look your fabulous self, and some maybe won’t do much for you, so it’s worth trying a few different styles from us, especially as we introduce new ones regularly.
As a general rule we tend to make our items for people who are bigger in the rear than up top, as we're a UK brand that sells largely to women in their 30s and upwards. Women come in all sizes and our choice of what we make is based on the market, not what size and shape we think you should be.
That market thing: we’re a tiny brand. We only employ two people full time. You can count the numbers of items we make in the hundreds, not the tens of thousands that high street stores and supermarkets manage, and that means we have to choose the fastest and best-selling sizes and shapes.
We have been trying to expand the range of sizes we do as fast as we can, but it’s often a choice between spending thousands of pounds on new sizes, or on new styles in sizes that always sell. For the moment we’re going to be doing the latter, mostly because to keep our prices low we’re having to buy many more of each item than we used to.
For those of you who are outside of the current size range, we’re really sorry about this, and we’ll get back to doing more sizes when the government stops the recession. That’s a promise!