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Why don't we make sexy pants for men?

Why don't we make sexy pants for men?
TLDR; broadly speaking men don't spend much on undies and the minority percentage that do have a very diverse array of what they want from them. You can't cater to the full range and picking one segment that works with your existing brand, customer base etc and is profitable is a real challenge. So, I don't bother.

Contains the long answer and an incomplete observational guide to men who want sexy pants based on customer service contacts over a decade.
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