Lydia and I will be updating the site this year, and this will involve reviewing every bit of text that's on it (this is already revealing an alarming number of my typing errors, missing pictures, paucity of sizing information, and all the other problems we expected!)
Also, we'll need loads more landscape images.
It seemed like a good time to revisit the List of Words We Loathe, so I can hunt them down and kill them to death, because even I am not immune to picking up fashion language disorder, kinda like a verbal version of athletes foot. No-one is immune!
In alphabetical order, here's the glossary of terms we're officially opposed to.
What it should mean: highly fashionable. What it actually means: someone is trying to sell you the same bra as last year but in neon pink, and is probably two breaths away from saying it's empowering.
Chosing the pink satin for the trim on a corset rather than black is not bespoke. Having a corset made from a fabric you found somewhere else entirely and provided, that's bespoke.
It's probably worth noting at this point that UK law has decided that most fashion words are basically meaningless.
In theory, this means stylish and sophisticated. In practise, due to British society being obsessed with class, classy generally means "what I am, and you're not".
It is generally accepted by industry professionals that this means "let's work together, but without anyone giving anyone else any cash".
Did you know this once actually had quite a technical meaning? No? Neither does anyone else, apparently, because unless you're making it specifically to a customers requirements, couture it is not!
It's very rare for us to even go near making things this way, but this swimsuit was made especially for Morgana, including one off laser cut and yes, "luxury" hand-jazzled flowers.
You're immediately thinking of a highly skilled lone worker spending hours carefully honing a garment to individualised perfection and sewing it on something from the window of an All Saints store. The reality is all lingerie is created by skilled indviduals, usually in teams, sometimes sole-owners, on industrial sewing machines, because otherwise it would fall apart. It is highly unlikely it was done one piece at a time, because that would be insane.
Are you a highly qualified academic specialist with a vast knowledge of the history of your area and specialist knowledge in how to store items from your area? What, no, you're a fashion buyer? You're a blogger? You run a website? Well then you're not curating. You're just doing the job you already have a word for. Fashion people wanting to be academics reminds me of psychologists and psychotherapists getting physics envy, which translates into making way more geometric diagrams than anybody needs and randomly allocating greek letters to mental processes.
Does this have ANY meaning left at all?
In my head, any time this word is used, a small person does the classic 70's disco dance move with the pointy fingers. Apparently it means being ahead of the fashion trends, but given the cylical nature of fashion, we should probably use a term closer to wibbly-wobbly-timey-wimey thing.
SOUND THE BODY FASCIST ALARUMS! The minute someone says dreaded you know the next word is going to be something negative about fat, or wrinkles, and basically, it's fine if you yourself have issues about these things, but it'd be much better if we could all live in a world where we didn't program people into doing so by talking like this.
It probably isn't, you know. It's probably just another type of knicker.
Like collaborate, this is a word industry professionals recognise as meaning "you wont be able to pay your rent".
Basically the flip side of dreaded. I'm swearing off using it, I used to write "flattering illusory effect of leg lenthening" quite often about our high cut at the front of stuff. I don't even care if my legs look short anymore, I AM SHORT.
That said, I do miss these bikini bottoms.
As in "up your shoe game" or indeed "game changer". Basically meaningless, and best left to US reality TV show contestants.
There are no lingerie robots, people. Specify whether you are using one person to make each garment or a production line. Preferably, tell us how many people there are in that line. Also, stop assuming handmade is good. Sometimes it's epically terrible.
Has fake gold bits
Is not a T-shirt bra or basic cotton bikini knickers.
A declaration of war from one lingerista to another.
Good to look at, pray they don't open their mouths.
Things that ooze; terminally environmentally incapacitated waterways. Wounds. Food that's gone wrong. Possibly saxophones. Unreal value judgments such as luxury or glamour probably move at a different pace. Suggestions on how to test this For Science in the comments please?
Unless it's battery operated roller skates it's probably not powering you forward. Or, possibly, you're wearing trousers in a country that doesn't let women have legs yet.
I'm currently having a fight with someone about this word, because I maintain that it's not immediately obvious what it means, so it's just a way to show that you're a bra fit specialist. But they point out that I regularly use "sideboob" and they'd assumed it meant the same thing (it doesn't). So I suggest we vote on it - sideboob, quadboob, do they make any sense and are they any use at all?
Oh look, it's got an extra strappy bit on it.
We have encrusted it with some stuff like feathers or crystals
If everyone agreed on one sizing system and all fabrics were created equal, this would make sense. Given that we can't even get one country the size of a postage stamp to stick to just one system, we're completely up the brown coloured creek without a paddle (possibly oozing) on anything being true to size, ever.
Everything is vintage. I can't even deal with it anymore. Even things Karolina only invented last year turn out to have been done in the 1920's.
Is it? Is it really "a wardrobe classic black bra with a twist"? Or is it just a minor variation on a theme of commercially useful designs?
Any cliches, euphemisms, or weasel words you would like to add before I start editing the whole of the site?
There's about 100 folk who've either already had parcels, plus a pile on the way, plus some waitig for demi-corsets and/or garter pockets, but basically, we're close to completing the Kickstarter. And by completing I mean "I am spending my spare time working on the feedback survey" ;)
Anyway - some people pledged JUST FOR FUN. Yep, they didn't get any knickers, and mostly seemed bemused by our offerings of chap-hop, so as far as I can tell they were just in it because they thought we were amusing. We asked them all how they wanted to be known, and here's the list. Thanks folks - to all of you who pledged, from £1 to £500, there are 5 product ranges on the site now that would never have existed without you!
Luke Noir, J, Avigayil at Lingerie Detective, Kelly, Caroline Eden Rolf, Trudi McLaren, Logan, Viktor Ericksen, Marie Jensen, Laurel, Steven Ellis, Anja from Everyday Boudoir, Lalix, Philmore Clague, Guru, and last but not least a confused owl known as Akeripper.
We have new things in progress. There's the Valenti, the everythingless-set, the peach Vargas, I'm currently have a bit of drama with swimwear (the factory managed to get booked up in the last 3 weeks until August!) and then there's the Renoir, Peacock Sirena, Jacquotte and Blue Tempest Pantygirdles, and a Jacquotte boned belt. Plus also when we get those we'll restock the plain black Van Doren bralet, pin up brief and suspender, and the boned belt.
Lydia and I will be uploading more videos about this, and there's a few shots - varying from initial samples through to proper pictures from Morgana - here. But as usual, new stock in progress means needing to shift some of the older lines for a variety of reasons, so keep checking into the website over the next fortnight as there will be new offers every few days.
The Everythingless Set
The Blue Tempest Pantygirdle and the Jacquotte boned belt.
The Peach Vargas
So, what are you looking forward to most?