So the observant amongst you will have noticed that this part of the website is new, but that since we put it in (which I think was about May) we haven’t done anything with it. Why is this?

Well, basically, because I wrote lots of posts in my head, and then they never got prioritised high enough to actually make it into real life. Plus, I’ve  been changing mind about how we write it. If you’ve been following the websites changes over time you might have noticed a bit of a shift in how its phrased.

Originally it was all very press release, and our myspace and livejournal have been alot like that too. But increasingly with the collections we’ve been more informative and informal, discussing how to wear and the construction of the underwear rather than waxing lyrical with the adjective ridden prose thats more typical for promotional websites. We’ve become increasingly terse on the wholesale section, partly because everyone is very busy, but also to avoid confusion about what we can offer. 

So, what we are thinking is that the diary might have a bit of both. We’ll put the odd press release in, for those of you who like lots of exclamation marks and and so on, but I’m going to also put in informative pieces, things that may actually involve some thought (believe it or not there are occasionally serious issues in fashion. Honestly.), plus silly things, guest posts,  links and the chance  to get involved and so on. we hope it’ll be a bit more genuine and a bit less corporate than most of these things.

All that said . . . this month is kindof corporate. For starters it is show season in the world of fashion. Yep, right now we are sorting out what to wear next Summer, which always seems a little strange. Or more typically for us, looking at our samples and going “why are all these bows the wrong shade of pink?”. I’m not going to bore you with the details but if you are a trade buyer, then you can come and see next years stuff, either in London this Sunday and Monday or Harrogate on the 17th-19th August.

Details here.

If on the other hand you are a retail customer . . . all our new stuff is coming at the start of September! And the black Vargas dresses will be back in stock too. You’ll be able to see it all here from some time next week, and some of our web stockists will have it up to pre order so you get it straight away when it comes in.  It’s very very new and really quite shiny!

Catherine

(the one in charge)